Michael O. AdairManaging Director, Senior Investment Consultant | 2018

City National Rochdale’s View

A sound investment manager like City National Rochdale can work with that advisor to manage your investments on your behalf by applying objective research and proprietary tools that seek to avoid behavioral pitfalls.

Human behavior is part of one’s personality and very difficult to change. As an investor, one may even realize that one’s behavior is affecting returns, but it can be hard to appreciate just how much of an impact behavioral characteristics can have on whether one’s financial goals are reached.

Behavioral finance is currently a hot topic around investment firms, academic organizations, and designation authorities (e.g., the CFP® Board, the CFA Institute®, and AIF®). The consensus is that if we understand these behaviors, we will be better equipped to be more thoughtful investors.

One of the most effective ways to navigate biases in finance is to hire a financial advisor to draft a financial plan and help you adhere to it. In addition, a sound investment manager like City National Rochdale can work with that advisor to manage your investments on your behalf by applying objective research and proprietary tools that seek to avoid behavioral pitfalls.

A sound investment manager like City National Rochdale can work with that advisor to manage your investments on your behalf by applying objective research and proprietary tools that seek to avoid behavioral pitfalls.

Sources

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Important Disclosures

Investment management services provided by City National Bank through its wholly owned subsidiary City National Rochdale, LLC, a registered investment advisor.

The information presented does not involve the rendering of personalized investment, financial, legal, or tax advice. This presentation is not an offer to buy or sell, or a solicitation of any offer to buy or sell, any of the securities mentioned herein.

Certain statements contained herein may constitute projections, forecasts, and other forward-looking statements, which do not reflect actual results and are based primarily upon a hypothetical set of assumptions applied to certain historical financial information. Certain information has been provided by third-party sources, and, although believed to be reliable, it has not been independently verified, and its accuracy or completeness cannot be guaranteed.

Any opinions, projections, forecasts, and forward-looking statements presented herein are valid as of the date of this document and are subject to change.

As with any investment strategy, there is no guarantee that investment objectives will be met, and investors may lose money. Returns include the reinvestment of interest and dividends. Investing involves risk, including the loss of principal. Diversification may not protect against market loss or risk.

Past performance is no guarantee of future performance.

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